What is Global Marketing?- Global marketing is selling of a product or service to every part of the world. Procedure of focusing company’s resources, objectives, goals, strategies, and measure on marketing opportunities in different parts of the world.
- Global marketing does not mean entering every country in the world. It is not widening business horizons to invade on opportunities, possessions or properties.
- Globalization is the skill to adapt the marketing idea to fit an exacting product or business.
- Marlboro has bent a global brand for itself in its advertising call “the No.1 cigarette brand in the world”. The same is true with impressive car makers, BMW and Mercedes Benz.
- MacDonald’s is a restaurant structure that can be set up anywhere in the world. MacDonald’s is even considered an chic dining in Indonesia.
- Harley-Davidson’s has positioned itself as the All-American bike.
- Toyota has established production plants in different parts of the world. Yet, the company has managed to make itself known as a world-class Japanese car company.
